"Lathams of Potter Heigham has served visitors and locals to the Norfolk Broads for well over 30 years. The store has become famous for its ever changing stock of bargains, the China Warehouse and the renowned Fishing Tackle Department. A trip to The Broads is never complete without a visit to Lathams!

Covering some 3,500 sq.ft, the in-store Tackle Department carries thousands of product lines in stock - all at Lathams special discounted prices. Rods, reels, poles, clothing, bait, general equipment and luggage - fisherman of all types are well catered for.

Lathams online discount fishing store has been set up to allow anglers from all over the UK the opportunity to benefit from our low price tackle. Lathams - the home of discount fishing tackle.

Lathams Discount Fishing Store sells thousands of angling products to both the serious and novice angler alike. Stocking all leading brands including Leeda, Shakespeare, Wychwood, Daiwa, Chub, Fox, Zebco, Masterline, Octoplus, Gemini, Middy, Shimano, Drennan, Okuma amongst many others.

Lathams offers free next day delivery to customers on all orders over £20 and provides a unique PRICE PROMISE GUARANTEE which means if a customer buys anything from Lathams and finds it cheaper anywhere else in the UK they will refund the difference.

All fishing types are catered for in depth and the site has specific navigation sections for Carp Fishing, Coarse Fishing, Fly & Game Fishing, Lure & Pike Fishing and Sea Fishing.

The Lathams brand itself is extremely well known amongst serious anglers as it has had a huge retail Superstore at the heart of the Norfolk Broads for over 30 years."

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